Exploring the Problems and Countermeasures of Rural E-commerce Logistics Delivery under the Background
Rural e-commerce logistics distribution has broken the geographical restrictions of traditional agricultural product sales,enabling agricultural products to flow more quickly and widely to cities and other regions.Researchers conducted in-depth analysis of the problems encountered in the development of rural e-commerce logistics in a certain city through the distribution of survey questionnaires.Starting from three dimensions:local government,logistics enterprises,and rural residents,they elaborated on specific measures to solve the problems of rural e-commerce logistics distribution,in order to promote the circulation of agricultural products,increase farmers'income,expand employment opportunities,strengthen quality supervision,and develop the rural economy.