A Study on the Behavioral Characteristics and Influencing Factors of Rural Tourism Consumers in the New Era
In the new era,rural tourism is the basic content that promotes the implementation of the rural revitalization strategy,and is a new engine for the comprehensive development of rural economy,culture,and ecology.Analyzing the characteristics of rural tourism behavior and clarifying its influencing factors is beneficial for local government departments to explore the potential of rural tourism economic construction,strengthen the route of rural tourism economic construction,and improve the quality and efficiency of rural social construction.The article combines the characteristics and constraints of consumer behavior such as high-frequency consumption habits,diversified consumption demands,and low-cost consumption management,and proposes a consumption guidance strategy based on consumption service projects,service design,guarantee mechanisms,and evaluation platforms.The aim is to strengthen the consumption behavior of rural tourism consumers,promote the smooth implementation of rural revitalization strategy,and promote the development and construction of socialist modernization in China.
new erarural tourismconsumersbehavioral characteristicsinfluence factor