融媒体时代短视频平台助力农村经济发展路径研究
Research on the Path of Short Video Platforms Assisting Rural Economic Development in the Era of Integrated Media
吴茜 1常啸2
作者信息
- 1. 蚌埠工商学院,安徽 蚌埠 233000
- 2. 安徽财经大学,安徽 蚌埠 233000
- 折叠
摘要
农村经济高质量发展是时代发展的必然性,融媒体是农村经济发展的重要驱动力,已然成为推进乡村振兴战略及美丽乡村建设的关键一环.当前短视频平台在助推乡村经济发展方面已经取得了显著的成效,但在视频内容、粘度及管理等方面依旧存在部分问题,未能充分发挥自身的优势,提升乡村经济建设的实效性.结合短视频平台助力乡村经济发展的逻辑机理,探索出依托内容创新、标准建设、人才培育的发展路径,以更好地推动乡村经济的可持续发展.
Abstract
High quality development of rural economy is an inevitable choice of the times,and integrated media is an important driving force for rural economic development.It has become a key link in promoting rural revitalization strategy and building beautiful countryside.The current short video platforms have achieved significant results in promoting rural economic development,but there are still some problems in video content,stickiness,and management,which have not fully utilized their advantages and improved the effectiveness of rural economic construction.Combining the logical mechanism of short video platforms to assist in the development of rural economy,this article explores explore a development path based on content innovation,standard construction,and talent cultivation,in order to better promote the sustainable development of rural economy.
关键词
融媒体时代/短视频平台/农村经济/发展路径Key words
the era of integrated media/short video platform/rural economy/development path引用本文复制引用
基金项目
安徽省高等学校自然科学研究重点项目(2020)(KJ2020A0848)
出版年
2024
NETL
NSTL
万方数据