Study on the Evaluation of Qilu Rural Landscape Based on Public Perception
Traditional ancient villages have an important value for inheriting national memory and presenting regional culture.Zhangqiu Zhujiayu Ancient Village was selected as the textual data base for visitor evaluation on Trip.com,using ROST CM6 and NVivo 12 software for word frequency analysis,semantic network analysis and coding analysis.The results show that:the peak of the tourist volume of Zhujiayu scenic area occurs in April and October;the public perception of the scenic area can be summarized into four categories:architectural style,folk culture,facilities and services,and psychological feelings;the tourists have outstanding perceptions of the film and television culture of Zhuguangdong and the overall appearance of the village;the scenic area needs to be improved from two perspectives of planning,construction and service management and at eight levels to improve the overall experience and satisfaction of the tourists.
NETL
NSTL
万方数据
