Practice and Exploration of Promoting the Development of Rural Creative Industries with Intangible Cultural Heritage Elements:The Role and Strategy of Cultural and Creative Product Design
Non-legacy culture is rich in connotation and value,and its unique cultural gene is the inspiration for the development of rural creative industry.In order to promote the rapid rise of the cultural and creative industries,and to implement the protection and cultural inheritance of the intangible cultural elements in rural areas,we can carry out the design of cultural and creative products with the help of the intangible cultural elements,to realize the ability of literary creation,and to promote the revitalization of rural areas.This paper tries to analyze the function of the design of non-heritage products in rural development from the characteristics and design process of non-heritage products,finally,some design strategies are put forward for the intangible and tangible cultural and creative products.
intangible cultural heritage elementscultural and creative productsrural industries
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