Exploration of the Brand Construction of Geographical Indication Agricultural Products in Old Revolutionary Areas from the Perspective of Designology
Design plays a crucial role in brand building,including brand recognition and differentiation,storytelling and emotional connection,and user experience optimization.Red geographical indication agricultural products should explore regional characteristics and historical culture in brand story design,and combine red historical elements to create attractive and infectious brand stories.In visual design,a brand image with recognition and aesthetics should be created,highlighting product characteristics and advantages.In terms of interaction design,emerging channels such as the internet and social media should be combined to optimize the interface design of online platforms,providing a convenient purchasing experience and rich product information.In terms of experience design,attention should be paid to product packaging design,payment methods,and after-sales service,as well as the user's eating experience and product taste.Through these design strategies,the brand image and market competitiveness of red geographical indication agricultural products can be enhanced.
designgeographical indications of old revolutionary areasagricultural productsbrand blildingpackage design
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