The Path of Rural E-commerce Assisting Rural Revitalization in the Digital Economy Era
With the rapid development of computer network technology,humanity has entered a new era of digital economy,and e-commerce plays a crucial role in the rural revitalization strategy.Rural e-commerce,with its diversified development and all-round coverage,has profound significance for the promotion of rural revitalization strategy and the construction of beautiful countryside.However,issues such as brand building,market competition,and talent shortage remain bottlenecks that constrain its further development.Through in-depth analysis of the important role of rural e-commerce in promoting agricultural transformation and upgrading,increasing farmers'income,and improving living standards,strategies such as strengthening brand building,improving service systems,and promoting talent team construction were proposed,aiming to provide strong support for the sustainable development of rural e-commerce and rural revitalization.
digital economyrural arease-commercerural revitalization