新农人短视频传播背景下的高校学生创业就业探索
Exploring the Entrepreneurship and Employment of College Students in the Context of Short Video Communication of New Farmerss
张园园1
作者信息
- 1. 巢湖学院 外国语学院,安徽 合肥 238000
- 折叠
摘要
当前高校毕业生的就业压力有所增加,本研究探索高校学生借助新农人短视频及相关平台,实现返乡创业就业的有效途径.综合运用调查法、定性分析法和归纳法,从短视频平台发布的三农大数据中掌握新农人短视频的主要类型、传播现状及创业模式.结果显示,高校学生可通过三种途径实现创业就业,包括创作视频作品并获取播放收益,借助新农人短视频的广泛传播为线下实体创业项目引流,或者利用短视频平台推广农业电商.
Abstract
Currently,the employment pressure of college graduates has increased.The aim of this study is to explore effective ways for college students to use short videos of new farmers and related platforms to achieve entrepreneurship and employment in their hometowns.By comprehensively using survey methods,qualitative analysis methods,and induction methods,grasp the main types,dissemination status,and entrepreneurial models of new farmers'short videos from the big data of agriculture,rural areas,and farmers released on the short video platform.The results show that college students can achieve entrepreneurship and employment through three ways,including creating video works and earning playback profits,using the widespread dissemination of new farmers'short videos to attract offline physical entrepreneurship projects,or using short video platforms to promote agricultural e-commerce.
关键词
新农人短视频/高校学生/创业就业Key words
new farmer short video/college students/entrepreneurship and employment引用本文复制引用
基金项目
巢湖学院2019年度校级科研项目思政专项(XWY-201920)
出版年
2024
NETL
NSTL
万方数据