Exploring the Entrepreneurship and Employment of College Students in the Context of Short Video Communication of New Farmerss
Currently,the employment pressure of college graduates has increased.The aim of this study is to explore effective ways for college students to use short videos of new farmers and related platforms to achieve entrepreneurship and employment in their hometowns.By comprehensively using survey methods,qualitative analysis methods,and induction methods,grasp the main types,dissemination status,and entrepreneurial models of new farmers'short videos from the big data of agriculture,rural areas,and farmers released on the short video platform.The results show that college students can achieve entrepreneurship and employment through three ways,including creating video works and earning playback profits,using the widespread dissemination of new farmers'short videos to attract offline physical entrepreneurship projects,or using short video platforms to promote agricultural e-commerce.
new farmer short videocollege studentsentrepreneurship and employment
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