Exploration of Visual Image Design for Beautiful Rural Tourism Accommodation Brands
This study explores the visual image design of beautiful rural tourism accommodation brands,analyzes in detail the brand positioning,logo design,media presentation effects,and continuous optimization and innovation,and proposes visual image design strategies for beautiful rural tourism accommodation brands.Firstly,it clarifies the positioning of the accommodation brand by analyzing the target customer group,highlighting brand characteristics,and determining core values;Secondly,in logo design,it should be concise and clear,use rural landscapes to increase brand recognition,and conform to modern aesthetic trends;thirdly,we should,pay attention to the presentation effect of visual images in online media,physical media,and environmental media;Finally,it is necessary to regularly collect market feedback,pay attention to industry trends,continuously optimize and innovate visual design,in order to achieve the goal of enhancing brand competitiveness.