Research on Financing Issues of Rural Tourism in Shandong Province
Rural tourism is of great significance in promoting rural revitalization,and has become new business forms and highlights of economic and social development.It is a driving force for promoting industrial restructuring,expanding employment,promoting regional agricultural economic development,increasing farmers'income,and promoting the implementation of rural revitalization strategies.At the same time,improving the rural financing service system is an important support for promoting the high-quality development of the rural tourism industry.However,current rural tourism is facing multiple challenges such as asymmetric financing information,difficult financing,expensive financing,and insufficient loan credit and guarantee,which have become prominent problems that urgently need to be solved in rural tourism.This study conducts a literature review on the financing issues of rural tourism at home and abroad,summarizes the current development situation of rural tourism and the problems in financing,and proposes a series of countermeasures:It is necessary to increase the investment of government funds,scientifically plan and coordinate,and promote scientific policies for rural tourism;Strengthen the self construction of rural tourism entities and promote diversified financing;innovate financial services,and stimulate the internal power of rural tourism and so on.
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