Research on the Current Situation and Improvement Strategies of Agricultural Festival Activities in Jinan
Jinan is rich in agricultural industry resources and cultural heritage,with a wide variety of agricultural festival activities that play a significant role in promoting local economic and social benefits.However,this study has identified several issues in Jinan's agricultural festival activities,including a lack of overall planning,limited eventbranding,insufficient festival uniqueness,and discontinuous promotion.To address these challenges and capitalize on Jinan's regional cultural characteristics and specialty products,the paper proposes measures such as optimizing resource integration,creating festival brands,focusing on the cultural content of festivals,and ensuring continuous promotion.
Jinan cityagricultural festivalseconomic and social impact
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