Exploring the Development Path of Rural Tourism"Internet plus"in the Context of Cultural and Tourism Integration
As an important means to develop rural tourism industry and promote rural cultural inheritance,cultural and tourism integration needs to be deeply integrated with the concept of"Internet plus".Through the Internet platform,rural tourism resource information can be more widely spread,and its popularity can be improved to attract more tourists.At the same time,promoting cooperation and collaboration between upstream and downstream enterprises in the rural tourism industry chain,forming a complete industrial ecosystem,and improving overall competitiveness.This research deeply analyzes the logical connection between cultural and tourism integration,"Internet plus"and rural tourism.Aiming at the problems encountered in the application of"Internet plus"in rural tourism,it builds a new development model of"Internet plus rural tourism"by building an"AR+VR"experience platform,deploying rural tourism resources based on big data technology,and using blockchain technology to ensure the security of tourism transactions.On this basis,from the three dimensions of policy,technology and capital,thiw article creates a good external environment for the development of rural tourism"Internet plus",with a view to improving the service level of rural tourism and promoting the transformation and upgrading of rural economy.
integration of culture and tourism"Internet plus"rural tourism
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