摘要
互联网技术的普及为农村电商提供了广阔的市场空间,促进了农产品的线上销售.但农村电商也面临着农产品标准化程度低、物流配送体系不健全、电子商务人才缺乏等问题.针对上述问题,深入分析"互联网+"背景下中国农村电商发展所面临的问题,提出提高农业标准、改善基础设施、培养电子商务人才以及加大政策支持力度等一系列措施,以期进一步提升农村电商的竞争力,促进农村经济的转型升级.
Abstract
The widespread use of internet technology has provided a vast market space for rural e-commerce and promoted the online sales of agricultural products.However,rural e-commerce also faces problems such as low standardization of agricultural products,an imperfect logistics and distribution system,and a lack of e-commerce talent.In response to these issues,this paper conducts an in-depth analysis of the problems faced by rural e-commerce in China in the context of the"Internet+"era,and puts forward a series of measures,including improving agricultural standards,improving infrastructure,cultivating e-commerce talent,and increasing policy support,with the aim of further enhancing the competitiveness of rural e-commerce and promoting the transformation and upgrading of rural economy.
NETL
NSTL
万方数据