Analysis of China's Rural E-commerce Development in the Context of"Internet Plus"
The widespread use of internet technology has provided a vast market space for rural e-commerce and promoted the online sales of agricultural products.However,rural e-commerce also faces problems such as low standardization of agricultural products,an imperfect logistics and distribution system,and a lack of e-commerce talent.In response to these issues,this paper conducts an in-depth analysis of the problems faced by rural e-commerce in China in the context of the"Internet+"era,and puts forward a series of measures,including improving agricultural standards,improving infrastructure,cultivating e-commerce talent,and increasing policy support,with the aim of further enhancing the competitiveness of rural e-commerce and promoting the transformation and upgrading of rural economy.