Research on Brand Enhancement Strategies for Rural Tourism in Shandong Province
Shandong has a deep historical and cultural heritage and complex and diverse geographic environment,with distinctive rural resources and cultural characteristics.Under the dual background of rural revitalization and e-commerce rural tourism is booming,and a number of distinctive brands with a certain degree of brand awareness and influence.has been cultivated This paper analyzes the necessity of rural tourism brand enhancement,summarizes the achievements and bottlenecks,and puts forward brand enhancement strategies such as giving full play to the characteristics of resources,optimizing product supply,creating diversified marketing scenarios,and deepening the integration of agriculture,culture and tourism.
rural tourismbrand buildingintegration of agriculture culture and tourisminternet marketing
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