Research on the Pathways to Enhance the Influence of Visual Communication Art in Agricultural Product Cultural and Creative Design
Visual communication art can not only enhance the brand image of agricultural products,enhance market competitiveness,promote sales,but also play a positive role in the sustainable development of rural economy.This study analyzes the application practice of visual communication art in the cultural and creative design of agricultural products in detail,and points out that visual communication art shapes the brand image of agricultural products with cultural connotation and personality through unique visual elements such as style,color and graphics,and enhances the added value and market recognition of agricultural products.In order to further enhance the influence of visual communication art in the cultural and creative design of agricultural products,rural cultural resources should be deeply explored,the integration of visual communication art and agricultural products should be strengthened,the innovation ability and level of cultural and creative design of agricultural products should be enhanced,and the market of cultural and creative design of agricultural products should be expanded,so as to provide new development opportunities for the construction of new rural areas.
visual communicationagricultural productscultural and creative designadded value of productsrural economy