首页|基于消费者行为的特色农产品数字营销研究

基于消费者行为的特色农产品数字营销研究

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数字营销能够利用大数据和人工智能技术,精准分析消费者行为,为特色农产品制定个性化推荐和精准广告策略,降低成本并提升营销效果.通过品牌故事和消费者互动,数字营销还能增强品牌认知度和忠诚度,促进销售.针对消费者行为对农产品营销的影响,企业应通过打造个性化营销与定制化服务、建立信任与降低感知风险、增强互动与社群营销等对策,为特色农产品数字营销提供全面支持.
Research on Digital Marketing of Featured Agricultural Products Based on Consumer Behavior
Digital marketing can utilize big data and artificial intelligence technology to accurately analyze consumer behavior,develop personalized recommendations and precise advertising strategies for specialty agricultural products,reduce costs,and improve marketing effectiveness.Through brand stories and consumer interaction,digital marketing can also enhance brand awareness and loyalty,and promote sales.In response to the impact of consumer behavior on agricultural product marketing,enterprises should provide comprehensive support for digital marketing of characteristic agricultural products by creating personalized marketing and customized services,establishing trust and reducing perceived risks,enhancing interaction and community marketing,and other measures.

consumer behaviorfeatured agricultural productsdigital marketing

詹惠娜

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福建商学院,福建 福州 350012

消费者行为 特色农产品 数字营销

2024

山东农业工程学院学报
山东省农业管理干部学院

山东农业工程学院学报

影响因子:0.245
ISSN:1008-7540
年,卷(期):2024.41(11)