Research on Digital Marketing of Featured Agricultural Products Based on Consumer Behavior
Digital marketing can utilize big data and artificial intelligence technology to accurately analyze consumer behavior,develop personalized recommendations and precise advertising strategies for specialty agricultural products,reduce costs,and improve marketing effectiveness.Through brand stories and consumer interaction,digital marketing can also enhance brand awareness and loyalty,and promote sales.In response to the impact of consumer behavior on agricultural product marketing,enterprises should provide comprehensive support for digital marketing of characteristic agricultural products by creating personalized marketing and customized services,establishing trust and reducing perceived risks,enhancing interaction and community marketing,and other measures.