摘要
语言景观作为公共空间与地域文化融合的可视化表现,对构建和美乡村有着重要作用.文章基于乡村振兴视角,以西递村语言景观为研究对象,从内容、形式、设立主体、物质载体四个方面对所收集的语料进行统计分析,发现语言景观在提升乡村旅游发展、提高乡村社会治理效能、助力乡风文明建设等方面都有重要的作用.但语言景观中也存在缺乏统一规划、保护措施不到位、译写不规范等问题,建议对语言标牌进行周期性检修、提高政府语言服务水平、制定村落标牌规范制度.
Abstract
Language landscape,as a visual representation of the integration of public space and regional culture,plays an important role in building harmonious rural areas.This article is based on the perspective of rural revitalization and takes the language landscape of Xidi village as the research object,statistically analyses the collected corpus from four aspects:content,form,establishment subject and material carrier.It is found that language landscape plays an important role in enhancing the development of rural tourism,improving the efficacy of rural social governance,and assisting the construction of rural civilisation,which helps to accelerate the modernisation of agriculture and rural areas,and to build an ecologically pleasant and beautiful countryside.There are problems in the language landscape such as lack of unified planning,inadequate protection measures,and irregularities in translation and writing,etc.It is suggested carrying out periodic maintenance of language signs,improve the level of government language services,and establish a standardized system for village signs.