Perception of Sports Tourism Experience in Enshi Grand Canyon Based on Network Text and IPA Model Analysis
With the development and maturity of tourism websites,comments left by tourists on social media platforms have become an important way to understand tourists'sports travel experiences.The paper uses content analysis method to study the tourism experience of Enshi Grand Canyon from high-frequency word features,social semantic networks,and tourist sentiment analysis.The research results indicate that tourism experience elements can be classified into 12 categories,among which tourists'perception of aesthetic experience is significantly higher than the other elements.There are significant differences in the importance and performance scores in terms of service experience,and targeted optimization and improvement are needed.Based on the above results,corresponding optimization suggestions are proposed for different categories of tourism experience elements to improve tourists'satisfaction with hiking tourism and promote the sustainable development of scenic spots.
NETL
NSTL
万方数据
维普
