Empirical Study of Service Quality Evaluation for Wuhan Fitness Clubs Based on QUESC Model
Sports service quality management is a key study area for sports management.Focusing on the research of the service quality evaluation for fitness clubs in Wuhan City and applying the research methods of literature review,field study and factor analysis,this paper discusses the factors that influence the fitness club service quality based on the QUESC model,and design the questionnaire on the importance of factors for fitness club service quality evaluation.The factor analysis helps the researcher find out 5 first-tier service quality evaluation criteria including service ability,fitness course development,service delivery,fitness facilities,supporting services,and 21 second-tier criteria,which are employed to evaluate the service quality of fitness clubs in Wuhan city.
fitness clubservice qualityfactor analysisinfluence factorevaluation index
NETL
NSTL
万方数据
维普
