Scientific Connotation,Realistic Dilemma and Path Choice of Sports Health Communication in the Digital Age
By using literature,induction and analysis methods of research,the paper explores the scientific connotation,practical dilemmas and path options of sports health communication in the digital age.The study finds that with digital empowerment,sports health communication is an intelligent strategy to promote the healthy development of human body and mind,and is an important cornerstone for the construction of a healthy China.Nevertheless,the digital generation gap,fragmented communication mode and false information generated in the digital age have impacted the effectiveness and scientific nature of sports health communication.Based on this,a new path for sports health communication in the digital age is proposed:strengthen digital feedback and optimize sports health communication;improve the sports health communication mechanism and increase the supply of authoritative scientific knowledge;form a multiparty synergistic linkage and build a sports health communication matrix;strengthen the concept of sports health and build a new platform for sports health communication.
sports health communicationdigital agehealthy China initiativesports powernational fitness
NETL
NSTL
万方数据
