Construction of China's Sports Discourse System in the New Era:Opportunities and Strategic Choices
International discourse power is an important component of power while also being integral to major-power competition.Against the backdrop of sport power construction,this paper employs literature review and logical analysis to examine and formulate a contemporary framework for Chinese sport discourse system in terms of urgent situations,opportunities of the times,and strategic choices.It identifies the pressing challenges facing China's sporting discourse right includes Western countries dominating the discourse power of modern sports;the cognitive alienation of Chinese culture in Western society;increasing encroachment by Western cultural norms within China.Proposed strategies include proactive showcasing of China's capabilities to bolster its decision-making authority within sporting discourses;building consensus on sports discourse and enhancing the ability to break through the cognitive alienation of Chinese and Western cultures;integrating Chinese and foreign cultures to strengthen the explanatory power of China's sports discourse system;spreading traditional Chinese sports culture and enhancing the affinity of China's image;innovating communication methods and expanding the international influence of Chinese sports discourse.
sports discourse powerurgent situationopportunities of the timesstrategic choices
万方数据
维普
