Development Strategy of Mountain Outdoor Sports Industry in Guizhou Province
This paper studies the value,advantages and difficulties of Guizhou mountain outdoor sports industry by using the methods of literature review and investigation,and puts forward targeted development strategies.Study concludes that the value of the industry include consolidating the development of outdoor sports industry,helping the revitalization of rural sports industry,and meeting the diversified sports needs of the public;the advantages include large policy support,rich natural resources,located in the southwest transportation hub,obvious ethnic minority characteristics;the challenges include insufficient market vitality,weak sports consumption foundation,incomplete industrial system,insufficient market supervision,and insufficient policy guidance.The targeted strategies proposed include promoting the market-oriented development of the mountain outdoor sports industry,enhancing the consumption demand for mountain outdoor sports among the public,creating IP for the industry,establishing a market supervision system,and improving the policy system.
Guizhousports economymountain outdoor sports industrysports industry
万方数据
维普
