News coverage is a vital means to promote major sports events,which shapes people's understanding and attitudes towards major sports events.By drawing on news narratology and systemic functional linguistics as the analytical framework,this paper looks into the diachronic characteristics of news narration of China's National Games(CNG)as they change over time in the past decade by means of text mining and manual coding of data.Results show that CNG reportage exhibits 1)a shift of themes from the competitive nature and social influence of the sports events to people-oriented topics such as athletes training and mass sports,2)a shift of narrative focus from events and their attributes to people's sentiments,with a much-varied range of narrative sources and patterns.This reveals that CNG news has seen an altered pattern of narration 1)from result-oriented to process-oriented stance in news reportage,2)from external features of sports events to emotional appeal to the public in narrative content,3)from publicity-oriented to people-oriented reportage in narrative pattern.This is mainly influenced by China's social productivity,sports cultural soft power,regional economic development and changing public perception of sports.Yet,when compared with the news coverage of major international sports events,CNG still calls for more diversified narrative patterns in its reportage.
关键词
全运会/新闻叙事/主题建模/叙事特征/历时性变化
Key words
China's National Games/news narrative/topic modeling/narrative features/diachronic changes
维普
万方数据