Innovative Expression of Sports Culture from the Perspective of Cultural Inheritance:Based on Narrative Analysis of The Olympics in Art
Based on the overall analysis of the large-scale series program The Olympics in Art issued by CCTV Olympic Channel,combined with the narrative interpretation of certain artistic works and sports characteristics in the program,this paper makes a targeted analysis on the inheritance and innovation of Chinese traditional sports culture in the new era.This study holds that the unique integrated narrative mode of the integration of sports and art creates the spatio-temporal map of traditional sports culture,which not only conveys the cultural information of the narrated objects,but also brings us the thinking and feeling of the narrated objects;through the presentation of traditional Chinese sports cultural elements contained in sports relics or in artistic works,the program opens up a new field for the creative transformation of cultural values of excellent traditional Chinese sports;through the interpretive narration of the excellent traditional Chinese sports culture contained in sports relics or in artistic works,it provides a media platform for the traditional sports culture to realize the inheritance across time and space in the process of moving from tradition to modernity;the record and description of Chinese traditional sports culture elements by sports relics or art works in different periods have laid the foundation for the construction of the concept of Chinese excellent sports culture identity.The unique narrative mode of the program realizes the purpose of digging cultural implication from sports art works and reading sports history and culture in the expression of connecting ancient and modern with a strong vitality,telling the spirit of the times with a dynamic narrative.
Olympicscultural inheritanceChinese traditional sports cultureinnovative expressionTV progr-amnarrative style