A Study on the Effective Communication of Chinese Excellent Traditional Sports Culture Symbols from the Perspective of Cultural Confidence:Taking Large-scale Series of Sports and Cultural Program of The Olympics in Art as an Example
The symbols of excellent traditional Chinese sports culture,as an important carrier of Chinese sports stories,demonstrate the timeless significance of Chinese sports spirit,and also add effective assistance to the enhancement of personal cultural confidence.Based on this,taking the Chinese excellent traditional sports cultural symbols from the large-scale series of sports and cultural program of The Olympics in Art as the main thread,this study explores the unique value,internal mechanism,and preset communication effects of their effective dissemination from the perspective of cultural confidence,which clarifies the impact of effective dissemination of Chinese excellent traditional sports cultural symbols on cultural confidence and the practical operation path.After analysis,it is believed that the effective dissemination of symbols of excellent traditional Chinese sports culture is based on predetermined knowledge effects,emotional effects,and regulatory effects,among which knowledge effects and emotional effects respectively affect individuals'cognition and identification with excellent traditional Chinese sports culture.The regulatory effect emphasizes the subjectivity and harmony of knowledge-based and emotional effects,thereby consciously forming an impact on the excellent traditional Chinese sports culture.For television programs,in order to achieve this preset effect to achieve effective dissemination,it is necessary to construct narrative scenes(establish cultural cognition through a cultural atmosphere of virtual and real spaces),and presetting multiple subject perspectives(activate cultural cognition through collision of cultural viewpoints from multiple lens perspectives);Linking historical time and space(promoting cultural identity through the echoing dialogue from multiple time and space perspectives),expanding the spiritual meaning of Chinese excellent traditional sports culture symbols(enhancing cultural confidence through the spiritual meaning and values highlighted by systematic narrative).This forms a linkage of three major communication effects,ultimately driving the audience's cultural confidence enhancement together.
cultural self-confidencesymbols of Chinese excellent traditional sports cultureeffective communi-cation
NETL
NSTL
万方数据
