Review and Prospect of Research on College Students'Consumer Psychology
This paper summarizes the conceptual connotation of college students'consumer psychology from the psychological,educational,and socio-cultural perspectives,and synthesizes the three perspectives to provide an explanatory framework for revealing the multidimensional nature of college students'consumer psychological processes,educational influences,and socio-cultural factors.Based on the sorting of classical measurement tools for consumer psychology,the authors systematically review the development trend,stage characteristics,as well as domestic and international research differences in the research field,and comprehensively analyze the motivation and demand,internal and external influencing factors,and the multidimensional view of consumption concepts.In view of the current studies on college students'consumer psychology,in-depth research can be carried out in the future by enhancing the topicality of the research theme,developing applicable assessment tools,examining internal and external influencing factors,and carrying out cross-cultural comparative studies.
consumer psychologyconceptual connotationconstructive measurementinfluential factorcollege students
万方数据
维普
