Research on Social and Cultural Leverage Effects of the Nanyue Ancient Post Road Orienteering Competition
Rual sports play an important role in promoting rural revitalization,realizing cultural inheritance and enhancing community cohesion.Using the methods of literature and field investigation,the paper investigates the social cultural leverage effects,challenges and optimization paths of Nanyue Ancient Post Road Orienteering Competition.According to the research,the Competition is a unique event combining sports competition with historical and cultural traditions and activating the use of Nanyue Ancient Post Road.It has social and cultural leverage effects such as enhancing community cohesion and identity,revitalizing and inheriting traditional culture,shaping and promoting the brand of Nanyue Ancient Post Road,advocating sportsmanship and inspiring enthusiasm for participation,and promoting the development of social culture and health education.At the same time,it also faces the challenges of organizational management and resource allocation,the contradiction between cultural inheritance and innovation,the difficulty of promoting healthy lifestyles and building event brand.Based on this,the optimization paths are proposed to continuously optimize the policy system to achieve the integration and sharing of resources,adhere to the development of cultural heritage and innovation,promote the harmonious coexistence of culture and ecology,promote healthy lifestyles,promote the high-quality development of the national fitness,and strengthen the branding to expand the social impact of the event.
sports eventsNanyue Ancient Post Road Orienteering Competitionsocial cultureleverage effect
万方数据
维普
