Digital Technology Enabling High-quality Development of Sports Tourism:Internal Mechanism,Realistic Dilemma and Practical Path
Digital technology is the core element and key support to drive the high-quality development of sports tourism.The research adopts the methods of literature and logical analysis,explores the connotation,interpretation and academic reasons of digital technology enabling high-quality development of sports tourism,and excavates the realistic dilemma faced by the current digital technology enabling high-quality development of sports tourism,i.e.,the imperfect supporting policies and systems hinder the structural optimization of sports tourism,the low degree of technology embeddedness and application highlights the contradiction between supply and demand in the sports tourism market,the lack of sports tourism market supervision damages the vital interests of sports tourism consumers,and the large gap of composite applied talents hinders the innovative development of sports tourism.Therefore,the practical approach is proposed:strengthening the top-level design of digital economy development and setting up special guidance funds for transformation and upgrading;enhance the awareness of digital transformation of enterprises and deepen the breadth and depth of digital technology empowerment;strengthen the security management of passengers'personal information and improve the supervision of online sports tourism platforms;improve the system and mechanism for personnel training in enterprises and make multi-dimensional collaborative innovation in personnel training.