Impact of Digital Economy on the Innovation Performance of Sports Goods Manufacturing Enterprises
The digital economy enhances the innovation performance of enterprises and enables the high-quality development of sports manufacturing industry,and promotes China's transformation from"manufacturing power"to"intelligent manufacturing power".Based on the data of China's provincial digital economy from 2011 to 2021 and the data of Shanghai and Shenzhen A-share sporting goods manufacturing listed enterprises,this paper explores the micro-impact of digital economy on enterprise innovation performance and its mechanism.The influence results show that:digital economy can significantly improve the innovation performance of sporting goods manufacturing enterprises,and this conclusion is still valid after a series of robustness tests.The results of mechanism of action show that digital economy can improve the innovation performance of sporting goods manufacturing enterprises through human capital optimization and business model innovation.Heterogeneity analysis shows that digital economy has a positive and significant impact on the innovation performance of capital-intensive enterprises,technology-intensive enterprises and labor-intensive enterprises,and the impact effect presents a descending gradient layout.According to the above results,the following suggestions are put forward:the development thinking of digital economy should be strengthened and the integration of digital economy and sporting goods manufacturing enterprises be promoted;enterprises should increase the cultivation and introduction of highly skilled human capital,and strengthen the training and improvement of employees'digital skills;enterprises should attach importance to business model innovation to provide assistance for the realization of long-term innovation mechanism;based on the characteristics of different enterprises' own factors,"appropriate for enterprises"to promote the digital economy's promotion strategy for their innovation and development.
digital economysports goods manufacturing enterprisesinnovation performancehuman capitalinnovation of business model