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数字经济对体育用品制造企业创新绩效的影响研究

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数字经济能够提升企业创新绩效赋能体育制造业高质量发展,推进我国从"制造大国"迈向"智造强国".该研究基于2011-2021 年我国省(区、市)数字经济数据与沪深A股体育用品制造业上市企业数据,探究了数字经济对企业创新绩效的微观影响及作用机制.影响结果表明,数字经济能显著提升体育用品制造企业创新绩效,这一结论在经过一系列的稳健性检验后依然成立;作用机制结果表明,数字经济可通过人力资本优化、商业模式创新两种方式提升体育用品制造企业创新绩效;异质性分析表明,数字经济对资本密集型企业、技术密集型企业和劳动密集型企业创新绩效均有正向显著影响,影响效果呈现依次递减的梯度布局.针对上述结果,该研究提出了以下建议:强化数字经济发展思维,加强数字经济与体育用品制造企业融合发展;企业应加大对高技能人力资本的培育和引进,加强员工数字技能的培训和提升;企业应重视商业模式创新,为实现企业长效创新机制提供助力;立足不同企业自身要素特点,"因企而宜"地推进数字经济对其创新发展的影响策略.
Impact of Digital Economy on the Innovation Performance of Sports Goods Manufacturing Enterprises
The digital economy enhances the innovation performance of enterprises and enables the high-quality development of sports manufacturing industry,and promotes China's transformation from"manufacturing power"to"intelligent manufacturing power".Based on the data of China's provincial digital economy from 2011 to 2021 and the data of Shanghai and Shenzhen A-share sporting goods manufacturing listed enterprises,this paper explores the micro-impact of digital economy on enterprise innovation performance and its mechanism.The influence results show that:digital economy can significantly improve the innovation performance of sporting goods manufacturing enterprises,and this conclusion is still valid after a series of robustness tests.The results of mechanism of action show that digital economy can improve the innovation performance of sporting goods manufacturing enterprises through human capital optimization and business model innovation.Heterogeneity analysis shows that digital economy has a positive and significant impact on the innovation performance of capital-intensive enterprises,technology-intensive enterprises and labor-intensive enterprises,and the impact effect presents a descending gradient layout.According to the above results,the following suggestions are put forward:the development thinking of digital economy should be strengthened and the integration of digital economy and sporting goods manufacturing enterprises be promoted;enterprises should increase the cultivation and introduction of highly skilled human capital,and strengthen the training and improvement of employees'digital skills;enterprises should attach importance to business model innovation to provide assistance for the realization of long-term innovation mechanism;based on the characteristics of different enterprises' own factors,"appropriate for enterprises"to promote the digital economy's promotion strategy for their innovation and development.

digital economysports goods manufacturing enterprisesinnovation performancehuman capitalinnovation of business model

秦丹、欧阳喜玉、张俊峰、邢学峰

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首都体育学院 管理与传播学院,北京 100191

北京开放大学 科学技术学院,北京 100081

数字经济 体育用品制造企业 创新绩效 人力资本 商业模式创新

国家社会科学基金重点项目

23ATY004

2024

山东体育学院学报
山东体育学院

山东体育学院学报

CHSSCD北大核心
影响因子:0.866
ISSN:1006-2076
年,卷(期):2024.40(2)
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