Sports Goods Manufacturing Industry Participating in the Construction of National Unified Market:Driving Factor,Practical Dilemma and Promotion Strategy
Under the background of the new development pattern,the participation of the sports goods manufacturing industry in the construction of the national unified market is an important measure to promote its high-quality development.Using literature review and logic analysis,the authors interpret the connotation of sports goods manufacturing industry to participate in the national unified market,analyze the association value and driving factors for the participation,and combined with the realistic dilemma put forward the propulsion strategy.According to the study,the driving factors for the participation mainly include the driving force of national policies,the extension force of industrial integration,the supporting force of scientific and technological innovation,and the driving force of consumer demand.In view of the problems such as the market segmentation caused by prominent local protectionism,the generalization of corporate brand positioning restricting the complementary advantages of brands,the imperfect industrial standard system leading to difficulties to integrate with international standards and the low added value of sports manufacturing products weakening international competitiveness,the authors propose to promote the transformation of government functions,strengthen the enterprise brand strategy,perfect industry standard system and focus on innovation-driven development.
sporting goods manufacturing industryunified large marketindustrial value chaindriving factors
万方数据
维普
