Formation Mechanism of Professional Stigma of Chinese Men's Football Players:An Exploratory Study Based on Grounded Theory
Using the theories of stigmatization,third person effect and field,this paper deeply analyzes the professional stigmatization of Chinese men's football players caused by"The War between Feng and Gong".This paper constructs a theoretical model of professional stigma formation mechanism of Chinese men's football players,which consists of 17 categories such as hot events,stress response,public model and social cognition,and 4 main categories such as negative stereotype,media opinion orientation,player survival field and socialization degree.The study found that the negative stereotype of Chinese men's football players,which was originally solidified in the public's mind,was strengthened again by the media's hyping of hot events,and caused the public to have corresponding negative emotions.When the negative emotions met the players'"retort",the professional stigma of Chinese men's football players was inevitable,and the more players wanted to rectify their names,the more stigmatized they became.The research shows that the professional stigma of Chinese men's football players reflects not only the public's disappointment and anger towards the players,but also the public's lack of rational cognition of Chinese football,and the reality of the low socialization degree of Chinese football.It is suggested that:improve the players'competitive ability,show the spirit of fighting,and bear social responsibility;strengthen supervision and regulation of we-media,advocate positive comments,and avoid exaggerating negative events;ensure that the rights and interests of players are protected,encourage player-media symbiosis,and enhance the mental resilience of players;establish industry self-discipline,punish violations,and pay attention to the construction of football culture.
Chinese men's footballplayerprofessional stigmaformation mechanismnegative stereotypegrounded theory