Impact of Destination Image of Mountain Adventure on Behavioral Intention of Sports Tourism Participants:Mediated by Risk Perception and Emotions
Objective:Grounded in the theory of emotional appraisal,this study explores the mechanism by which the image of a mountain adventure destination influences the behavioral intentions of sports tourism participants,with risk perception and emotions serving as mediating variables.Methods:The study was conducted in the Siguniang Mountain area of Xiaojin County,Sichuan Province,with a sample of 371 sports tourism participants.Statistical analysis was performed using SPSS 26.0 and Amos 24.0 software,applying a structural equation model to examine the multiple mediation effects.Results:(1)Destination image has a significant negative impact on risk perception and a significant positive impact on emotions and behavioral intentions;(2)Risk perception negatively affects emotions and behavioral intentions;(3)Risk perception and emotions play significant dual mediating roles in the relationship between destination image and behavioral intentions.Conclusion:The formation of behavioral intentions among sports tourism participants is driven by multiple factors.To maximize the direct effects of destination image and the dual mediating roles of risk perception and emotions,it is crucial to cultivate a positive mountain adventure tourism destination image,emphasize the management of participants'emotions and risks,and establish a comprehensive governance framework.This approach provides both theoretical support and practical guidance for the sustainable development of mountain adventure tourism.
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