Research on the Sustainable Governance of Beijing Winter Olympics Legacy in the Post-Winter Olympics Era
With the successful conclusion of the Beijing Winter Olympics,the sustainable development of Winter Olympics legacy has also entered the post-Winter Olympics era.This study uses the method of literature and logical analysis to sort out the value orientation of the sustainable governance of the Beijing Winter Olympics legacy in the post-Winter Olympics era,and explores the governance strategies for the two major categories including venue and spiritual culture legacy,with a view to providing guidance for the post-game governance of the Winter Olympics legacy.The sustainable governance after the Winter Olympic legacy has many value directions:continue to promote winter sports and expand the legacy of the Winter Olympics;promote the economic growth of Winter Olympics and accelerate the development of sports industry;inherit the social legacy of Winter Olympics and lead the progress of social civilization;release the linkage effect of legacy and promote coordinated regional development;continue the Winter Olympics spiritual culture and highlight the spirit of Chinese sports;create a good national image and show the great power style of China.In terms of sustainable governance,this study proposes venue legacy governance suggestions,such as making full use of social capital,strengthening consensus and communication,building a multi-business utilization model,and promoting integration with local culture.As well as suggestions for spiritual and cultural legacy governance,such as clarifying protection and development principles,exerting market effect,encouraging public participation,and promoting tangible development.