Obstacles and Strategies for the Potential Release of Elderly Sports Tourism Consumption in China from the Perspective of Silver Economy
Under the perspective of silver economy,the elderly sports tourism consumption market in our country has a huge potential,which should be fully tapped and released.Through the method of literature and logical reasoning,on the basis of clarifying the development and evolution of China's elderly sports tourism industry,this study further clarified the promotion mechanism of the release of elderly sports tourism consumption potential in China from the perspective of silver economy,in order to provide theoretical and practical reference for further tapping and releasing the consumption potential of elderly sports tourism in China.It is found that there are some problems such as lack of demand policy and extensive content,significant regional difference between urban and rural areas,homogenization of sports tourism products and services for the elderly and"digital divide"among the elderly.Therefore,the corresponding strategies are put forward:expanding demand-oriented policies and refining the content of the system to strengthen the guiding efficiency of sports tourism consumption policies for the elderly;Cooperate with various administrative departments to bridge the regional differences in sports tourism consumption of the elderly in urban and rural areas;Fully tap the local characteristics of cultural resources,deepen the elderly sports tourism service humanistic care;Strengthen the application and practice of digital skills of the elderly,and strengthen the technology embedding of sports tourism for the elderly.