数字化时代思想政治教育话语创新的挑战及优化——以"董宇辉现象"为例
The Challenges of Ideological and Political Education Discourse Innovation in the Digital Age and Its Optimization:Taking the"Dong Yuhui Phenomenon"as an Example
张晶1
作者信息
- 1. 江南大学马克思主义学院,江苏无锡 214122
- 折叠
摘要
思想政治教育话语是影响思想政治教育有效性的关键要素.数字化时代,思想政治教育面临着话语失声、话语滞后、话语失效等重重挑战,要求坚持问题导向直面话语创新难点,探寻可能性生长点."网红"的影响力在数字传播框架中占有举足轻重的地位.其出场与传播方式与思想政治教育话语传播存在共通之处,都是传播主体有目的、有计划地运用一定的方式向受众输出话语内容的过程.思想政治教育话语应适当借鉴正能量"网红"现象中的话语破圈模式,聚焦理念、主体、内容、方式、场域等话语要素革新,以期更加高效地发挥其思想传递和价值引领功能.
Abstract
Ideological and political education discourse is a key factor in the effectiveness of ideological and political education.In the digital age,the discourse of ideological and political education is facing challenges such as loss of voice,lagging behind,and ineffectiveness,which requires us to stick to the problem-oriented approach and tackle the difficult points of discourse innovation,seeking for the points of possible growth.The potential and influence of the internet celebrity phenomenon in the digital communication framework occupy a crucial position,and its appearance and dissemination methods are similar to the discourse dissemination of ideological and political education,which is a process in which the dissemination subject has a specific goal and plan to use certain methods to output message content to the audience.The discourse of ideological and political education should properly learn from the breakout model of positive energy internet celebrity phenomena and focus on the innovation of key elements such as concepts,subjects,content,methods,and venues to better fulfill the function of thought transmission and value guidance.
关键词
数字化时代/思想政治教育话语/董宇辉现象Key words
digital age/ideological and political education discourse/Dong Yuhui phenomenon引用本文复制引用
基金项目
2022年度国家社科基金后期资助项目(22FKSB028)
出版年
2024
NETL
NSTL
万方数据