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慈善事业现代化中数字技术应用的偏离与矫治

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慈善事业唯有坚定且全面地推进现代化进程,才能完成新时代赋予的历史使命.在智能时代,数字技术得以充分利用既是慈善事业现代化的应有之义,也是慈善事业现代化得以实现的重要手段.数字技术能促进慈善资源分配更高效、更精准和更主动;促进慈善组织与社会成员的连接更便捷、更深入和更持久;促进慈善环境更文明、更包容和更开阔.但从实践来看,数字技术的应用与慈善事业现代化出现了结构性偏离:数字应用层次低;慈善环境愈加封闭;个体慈善和公益营销增势明显,但组织化慈善的活跃度和慈善组织的存在感均下降.为了避免出现方向性偏离,亟需从底层致因入手对结构性偏离进行矫治.追根溯源,偏离的背后由表及里依次是各类组织的乏力、相关制度的缺漏和对慈善事业现代化进程全景及数字技术局限的认知不足.相应地,矫治的思路应是升级认知,处理好多个方面的关系:处理好慈善事业与相关系统的关系,为慈善方式的成长提供空间和支撑;处理好技术与人文的关系,用"小数据"完善大数据,促进算法智能与慈善智慧相结合;处理好组织与技术的关系,增强慈善组织数字技术应用的自主权,提升互联网平台的"慈善"含量;处理好组织与制度的关系,明确各类组织在现代慈善事业运行体系中的角色并完善监管与评估制度.
The Application of Digital Technology in the Modernization of Philanthropy:Misalignments and Adjustments
Accomplishing philanthropy's historical mission in the new era demands a resolute and comprehensive drive toward its modernization.In the age of intelligence,the full harnessing of digital technology is not only imperative for the modernization of charity but also a pivotal means to achieve it.Digital technology has the potential to propel a more efficient,accurate,and proactive allocation of philanthropic resources.It facilitates convenient,in-depth,and sustainable connections between philanthropic organizations and society,fostering a more civilized,inclusive,and open philanthropic environment.However,practical implementation reveals structural misalignments in the application of digital technology,evident in the low application level,an increasingly closed charitable environment,and a declining activity level of organized philanthropy alongside the diminishing presence of philanthropic organizations.To avert directional deviation,an urgent correction is required to address the structural misalignment at its roots.The misalignment stems from organizational limitations,institutional gaps,and an inadequate understanding of the holistic modernization of philanthropy and digital technology.Accordingly,the correction involves upgrading understanding and managing the relationship between multiple aspects:balancing the interplay between philanthropy and related systems,providing foundational support for philanthropic growth;harmonizing the synergy between technology and culture,complementing big data with offline survey data,and integrating algorithmic intelligence with philanthropic wisdom;enhancing the autonomy of philanthropic organizations in digital technology application and infusing internet platforms with a more"philanthropic"essence;appropriately handling the relationship between organizations and systems,clarifying the roles of various organizations in the modern philanthropy system,and improving the supervision and evaluation system.

modernization of philanthropydigital technology applicationstructural misalignment

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浙江工商大学英贤慈善学院

慈善事业现代化 数字技术应用 结构性偏离

国家社科基金重大项目

23ZD181

2024

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中国社会保障学会,中国民政杂志社

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CSSCI
ISSN:2096-3211
年,卷(期):2024.8(1)
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