Urban Culture Construction from the Perspective of Industrial Civilization——A Case Study of Xuzhou
The construction of urban culture is a pluralistic issue,and the role of industrial civilization in the construction of urban culture is often neglected under the stereotype of"thick past and thin present".Taking XCMG Cultural and Creative Industry as an example,this paper explores new ideas for the construction of Xuzhou's urban culture from the perspective of industrial civilization:analyzes the status quo of XCMG Cultural and Creative development from the perspectives of cultural resources,cultural products and operation modes,and proposes to make full use of and optimize hardware resources,dig deep and integrate software resources.Extensively develop the industrial cultural and tourism client groups,create an industrial cultural and tourism product system that combines dynamic and static types,and develop urban industrial cultural and creative products that meet the consumer needs of the times;In order to provide a useful reference for the construction of urban culture in Xuzhou,the integration of cultural tourism marketing,the improvement of service humanization and standardization,the establishment of O2O publicity matrix and the enrichment of publicity content,etc.,in order to provide a useful reference for the construction of urban culture in Xuzhou.
Xuzhouurban cultureXCMG cultural and creative industry
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