Innovative Dimensions of Urban Cultural Brand Communication from the Perspective of Accessibility
The development of urban culture is an important part of social construction in the new era,and the enhancement of cultural soft power is of great significance for building a new socialist city.Shaping urban cultural and tourism brands and promoting urban cultural image is not only an important aspect of meeting the high-quality living demands of the people in the new era,but also an important manifestation of enhancing the soft power of urban culture.Starting from the perspective of accessibility,this article analyzes China's urban cultural brand communication strategies from four aspects:focusing on distinctive content,two-way subject promotion,enhancing emotional experience,and innovative service design.Specific plans are formulated to improve acquisition,accessibility,acceptability,and adaptability.It aims to innovate urban cultural service thinking,improve the effectiveness of urban cultural communication,and provide reference for the communication and innovation of urban cultural and tourism brand image.
accessibilityurban culturecultural brandservice designbrand communication
万方数据
维普
