Exploring the Intrinsic Driving Forces of Sustainable Development of Cultural and Tourism"Internet Hot"City——Taking Zibo as an Example
In recent years,internet hot cities have become a leading indicator of urban cultural tourism,and the randomness of internet hot emergence indicates that their life cycle is short.How to make"internet hot"become"permanent hot"and achieve sustainable development of internet hot cities has become a focus worthy of public consideration and attention.This article takes the internet hot city of Zibo,which was hit by the"Zibo Barbecue"incident,as an example.It uses big data crawling technology to monitor public opinion on the Sina Weibo platform from a time dimension,revealing the life cycle of internet hot events from formation,rise,fluctuation to ultimate dilution.It also delves into the dividend attributes of internet hot events themselves and the cost of being an internet hot city.Based on this,development strategies are proposed from the dimensions of"internet hot itself'and"city as a whole":on one hand,fully utilize the residual heat of internet dividends,use internet media to make brands"go out",and attract tourists;On the other hand,through regional coordination and urban construction management,urban competitiveness can be improved,and the external communication and internal rectification of internet hot cities can be achieved,thereby achieving sustainable development of the city.
internet hot citiessustainable developmentZibo barbecuetourism and leisure
NETL
NSTL
万方数据
