Research on the Operation Strategy of Imported Health Products Based on Tmall International Platform:Take"S"Overseas Flagship Storeas An Example
In recent years,due to the increasing attention of consumers to health issues,the market share of health care products on Tmall international platform has gradually increased,and the market competition has become increasingly fierce.The overseas flagship store"S"of Tmall international platform is taken as an example to study its sales decline in January 2023.Based on the basic operation status and market demand of the store,the product data of stores on other platforms are compared,the product price is adjusted by using cost plus pricing method,and the store operation optimization strategy is analyzed from three aspects:product,pricing and promotion.The comparison of store operation data before and after the implementation of the optimization strategy is carried out to verify its effectiveness.Through the study of the specific online shop operation strategy,it aims to provide practical experience and successful cases for other enterprises in the industry,help related brands to explore better marketing strategies and promotion channels,and help the healthy growth of the market share of health care products.
e-commerceTmall globalimported health care productsoperation strategy
NETL
NSTL
万方数据
