Research on the Network Culture Education in Official Tik Tok(Douyin)of Colleges and Universities
As an important medium for network culture education,the official TikTok of colleges and universities has the characteristics of integration of advantages on communication platforms propaganda and education,diversified educational objectives of communica-tion subjects,and empathy of communication content experience.But the popularity of TikTok also brings challenges to the work of net-work culture education in colleges and universities,such as the fragmented shaping of students'value system,entropy of self-discipline consciousness,intensification of cognitive beliefs,and weakening of emotional resonance.Therefore,colleges and universities should follow the trend of network development in the new era,from the perspective of students'psychological identity,find the right opportu-nity to educate students with"sensitive hot spots",and improve the dependence of campus users;maintain the ideological height with high-quality content,in line with the level of label characterization;get to the background theme with"collective memory"to meet the needs of emotional identity;empower the emotional expression with audio-visual synesthesia to fit the willingness of physical and mental interaction;deepen the memory curve with"novelty and interest",continue to improve the effect of education as an important means,enhance the affinity and appeal of the official Tik Tok works of colleges and universities,and effectively improve the effect of network culture education.
ideological and political educationofficial Tik Tok(Douyin)of colleges and universitiesnetwork culture educationemo-tional resonanceaestheric cheer
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