Beauty pageant aid is a new form of aid under the background of the decline of modern official aid,and it is also an important part of pleasure charity.It is the product of combining the idea of being good at fun with the urban enter-tainment market.Because of its strong entertainment and attraction,beauty contests have become a means for charitable or-ganizations to raise social donations.The active participation of urban professional women has formed a powerful driving force to promote the development of charity beauty pageants.The media publicity effect accompanying the competition process has an impact on the public's awareness of public welfare and contributes to the formation of a social atmosphere of charity and public welfare.From emergency relief to conventional relief,beauty pageant relief promotes the transformation of modern charity fundraising mechanism.
关键词
民国/上海/选美助赈/慈善募款
Key words
the Republic of China/Shanghai/Beauty pageants relief/Charity fundraising
维普
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