A Study on the Visualization of International Communication of Chinese Online Literature:Cultural Logic and Operation Mechanism
Chinese online literature enjoys certain popularity worldwide.Its translation and international communication has become a topic of great concern and a new discourse for the construction of international communication capacity in contemporary China.Epistemologically,all parties concerned should attach great importance to and take full account of the visual rhetoric of global culture and the aesthetic logic of image narrative so as to achieve the accurate and effective international communication of Chinese online literature,and to make Chinese online literature become a powerful cultural phenomenon under the order of"attention economy"as well as a strong symbol that arouses value identity and cultural empathy among overseas audiences with varying knowledge and experience.Methodologically,it is necessary that they should strive to construct the diversified layout of subjects overseas,establish an all-IP operation ecology of multi-dimensional interaction of literature,film,television,comics,audio book and game,construct a collaborative translation mechanism of multiple translators,and independently build an international communication matrix that integrates online readings,adapted films and TV series,adapted comics,short videos,audio books,adapted games and other overseas translation websites and their apps.
万方数据
维普
