New Ecology of Dissemination of Chinese Multiethnic Intangible Cultural Heritage in the Condition of"Digital Survival"
"Digital survival"has become a new trend in contemporary survival.For a multi-ethnic country like China,intangible cultural heritage of all ethnic groups should have the opportunity to jointly enjoy the dividend of digital dissemination,thus building new cultural identity and national consensus.In the construction of a new ecological system for cultural dissemination,the current agenda to be focused on includes two aspects.The first one is to break through the tradition of inheriting and disseminate intangible cultural heritage of specific ethnic groups in physical communities,and in the overall new cultural narrative space of the Chinese nation,allowing the"uniqueness"to be built through a multi-ethnic community to create a collaborative and participatory new culture.The second one is to reconstruct the voice mechanism of traditional small ethnic groups and small regional intangible cultural heritage in the new world,and achieve innovative reconstruction of the diversity of multi-ethnic cultures endogenous in the virtual world according to the rules of digital media space,when obtaining the benefits of global open dissemination in virtual space.This paper points out that exploring how the global circulation of intangible cultural heritage products and digital technologies can be utilized by disseminators is a basic strategy to achieve the digital vitality of intangible cultural heritage.It can enable intangible cultural heritage to seek development space at home and abroad in the digital era and become a survival model for global promotion.Meanwhile,observing how the formation process of these digital activities has spawned new forms of ethnic cultural expression can promote the genes of traditional Chinese culture on the basis of innovation.For the reinterpretation and dissemination of multi-ethnic cultural heritage in the digital media space,it is possible to create a new ecology conducive to the inheritance and development of Chinese multi-ethnic intangible cultural heritage through the construction of new technologies and digital narratives.
intangible cultural heritagedigital survivalethnic culturenarrative spacedissemination ecology
万方数据
