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从算法渗透到主流认知迁移:回音壁区隔下人际信任的影响研究

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基于算法渗透视角探索回音壁区隔下人际信任的变迁影响,通过问卷调查法获取相关数据,并采用结构方程模型对数据进行处理和分析.研究发现,在算法生态下,黏性图式结构、圈层话语边界、多元价值取向、自我概念导向通过社会规范共识度与文化观念共享度,对契约性信任与自觉性信任产生显著负向影响.社会规范共识度对契约性信任的影响效应大于对自觉性信任的影响效应,文化观念共享度对自觉性信任的影响效应大于对契约性信任的影响效应.社会规范共识度与文化观念共享度在算法渗透对契约性信任与自觉性信任的影响路径中具有中介效应,且对契约性信任影响的总体中介效应大于对自觉性信任影响的总体中介效应.
From Algorithm Infiltration to Mainstream Cognitive Transfer:Interpersonal Trust under Echo Chamber Division
From the perspective of algorithmic penetration,this paper explores the impact of changes in interpersonal trust under the echo chamber division,by obtaining relevant data through questionnaire survey,and using the structural equation model to process and analyze the data.It concludes that in the algorithmic ecosystem,sticky schema structures,circled discourse boundaries,multiple value orientations,and self-concept orientation have a significant negative impact on contractual trust and conscious trust through social norm consensus and cultural concept sharing.The impact of social norm consensus on contractual trust is greater than on conscious trust,and the impact of cultural concept sharing on conscious trust is greater than on contractual trust.Social norm consensus and cultural concept sharing have a mediating effect on the paths of algorithmic infiltration on contractual trust and conscious trust,and the overall mediating effect on contractual trust is greater than on conscious trust.

algorithm penetrationinterpersonal trustmainstream cognitionecho chamber effect

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中国海洋大学文学与新闻传播学院(青岛266100)

算法渗透 人际信任 主流认知 回音壁效应

国家社科基金项目

19CXW041

2024

上海交通大学学报(哲学社会科学版)
上海交通大学

上海交通大学学报(哲学社会科学版)

CSSCICHSSCD北大核心
影响因子:0.94
ISSN:1008-7095
年,卷(期):2024.32(8)