Public-Private Collaborative Governance Model of Intellectual Property Rights in E-Commerce Platforms
With the rapid development of the platform economy,many problems have emerged.Faced with the complexity of intellectual property(IP)governance in the field of e-commerce,it is urgent to explore a public-private collaborative governance paradigm that suits the practical needs of the platform.Due to the unstable effectiveness of the administrative regulation model of the government and the unclear attributes of relevant IP rights protection and assistance organizations,as well as the flaws in enterprises self-regulation model,which may be questioned by the legitimacy and neutrality of the platform as a regulator,the traditional governance model is in an imbalanced predicament.To overcome such shortcomings,it is necessary to draw on the public-private partnership model,incorporate the concepts of subject inclusiveness and value plurality into all aspects of the IP right governance of e-commerce platforms,with inclusiveness and prudence as the basic principle.The public-private collaboration model can alleviate the tension between the public and private sectors in dealing with e-commerce IP governance,and enhance the practical benefits of comprehensive IP governance and achieve the governance goal of win-win in diversity by strengthening the organizational structure of open shared governance,strengthening the construction of norms for interactive shared governance,and implementing the allocation of powers and responsibilities for check-and-balance shared governance.
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