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全媒体时代社会文物科普传播体系构建研究

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"十四五"时期是我国推动实现从文物资源大国向文物保护利用强国跨越的关键时期,全面加强社会文物的保护和传承,是推动我国文物事业高质量发展的题中之义.社会文物作为一个新概念,亟待进行社会层面的科普传播.而在全媒体时代,围绕社会文物科普进行传播体系建设,充分利用媒介技术红利,打造社会文物科普内容资源库、用户数据信息库、多元媒体矩阵、立体多样的传播场景以及专业化的科普队伍,努力构建全方位的社会文物科普传播链,有利于形成"线上线下联动、多元主体齐发力"的良好局面,以助力实现社会文物事业发展的总体目标.
Research on the Construction of Popularization System of Social Cultural Relics in the All-Media Era
The 14th Five-Year Plan Period is a key period for China to transit from a country with a large amount of cultural heritage resource to a country with a strong cultural heritage conservation and utilization capacity.And strengthening the protection and inheritance of social cultural relics in an all-round way is the priority to promote the high-quality development of our cultural relics.In the all-media era,the popularization of social cultural relics will be incorporated into the construction of the all-media communication system.Database of popular science content,database of user information,multi-media matrix,three-dimensional and diverse communication scenarios should be created.To form an all-round communication chain for popular science on cultural relics and a good situation of"online and offline,multi-subject working together",a professional team of science popularization practitioners should be built,so as to activate and promote the value of social cultural relics.

all-mediasocial cultural relicspopular science communicationcommunication system

张育祥、杨澜、杜佳琦

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河北大学宋史研究中心,河北保定 071000

河北大学新闻传播学院,河北保定 071000

全媒体时代 社会文物 科普传播 传播体系

2024

社会科学论坛
河北省社会科学界联合会

社会科学论坛

CHSSCD
影响因子:0.166
ISSN:1008-2026
年,卷(期):2024.(5)