生成式AI影响下的艺术媒介本体论转向
The Ontological Turn in Art Media in the Era of Generative AI
汤筠冰1
作者信息
摘要
以Midjourney为代表的生成式AI模型中的"文字转图像"(Text-to-image)技术正在被广泛应用,其崭新的交互方式向大众宣告了生成式AI带领当代艺术步入"艺术大众化"时代.生成式AI技术影响下的艺术传播媒介发生了巨大变迁.艺术媒介已不仅具有"材料""媒材""质料"等传统属性,艺术传播的媒介环境从"再现"走向"再生产";艺术媒介从"聚块"(Agglomerations)的传播模式发展为多元形态,在分散且广泛的"灰色媒介"中,艺术媒介的"物质性"被关注;人机艺术传播中的"媒介在场"和"社会在场"共同建构社会景观,塑造社会现实.
Abstract
The new interactive approach of"Text-to-image"of the generative AI model,represented by Midjourney,is widely used.Its new interactive method announces to the public that generative AI leads contemporary art into the era of"the pop-ularization of art".The art media under the influence of generative AI technology has undergone great changes.Art media not on-ly has traditional attributes such as"material","media",and"matter",but also the media environment for art communication has shifted from"representation"to"reproduction".The art media has developed from"agglomerations"to multiple forms,and in the dispersed and extensive"gray media",the"materiality"of art media has been concerned.In the communication of human-machine art,"media presence"and"social presence"jointly construct the social landscape and shape the social reality.
关键词
生成式AI/艺术媒介/艺术传播/本体论Key words
generative AI,art media/art communication/ontology引用本文复制引用
基金项目
国家社科基金艺术学一般项目(22BA023)
出版年
2024
NETL
NSTL
维普
万方数据