上海市社会主义学院学报2025,Vol.213Issue(1) :37-48.DOI:10.3969/J.ISSN.1672-0911.2025.01.037

中国式现代化视域下国家文化符号战略传播的反思与展望

Reflections and Prospects on the Strategic Dissemination of National Cultural Symbols:A Perspective of Chinese Modernization

冯月季 赵微
上海市社会主义学院学报2025,Vol.213Issue(1) :37-48.DOI:10.3969/J.ISSN.1672-0911.2025.01.037

中国式现代化视域下国家文化符号战略传播的反思与展望

Reflections and Prospects on the Strategic Dissemination of National Cultural Symbols:A Perspective of Chinese Modernization

冯月季 1赵微1
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作者信息

  • 1. 汕头大学长江新闻与传播学院,广东汕头 515063
  • 折叠

摘要

在中国式现代化的发展过程中,国家文化符号战略传播体系的构建对于提升国家文化软实力,讲好中国故事,向世界展示全面、立体、丰富的中国形象具有重要作用.中国拥有极其丰富的文化符号资源,但在国家文化符号战略传播的实践过程中,目前还存在整体谋划不足、传统文化符号与当代文化符号失衡、文化符号故事性欠缺、价值错位等问题.为此,我们需要加强中国式现代化进程中国家文化符号战略传播的顶层设计,推动多元主体参与国家文化符号战略传播实践,塑造全面立体的国家文化符号体系与国家形象.同时,积极构建国家文化符号战略传播过程中的叙事话语和叙事体系,提升国家文化符号战略传播的精准度与效果.

Abstract

In the development of Chinese modernization,constructing a strategic system for the dissemination of national cultural symbols plays an important role in enhancing the country's cultural soft power,telling a compelling Chinese story,and presenting a comprehensive,multidimensional,and rich image of China to the world.While China boasts an abundance of cultural symbol resources,several challenges persist in the strategic dissemination of these symbols.These include insufficient overall planning,an imbalance between traditional and contemporary cultural symbols,a lack of compelling storytelling,and misaligned values.Therefore,it is essential to strengthen the top-level design of the strategic dissemination of national cultural symbols in the process of Chinese modernization,promote the involvement of multiple stakeholders in the dissemination process,and shape a comprehensive and multidimensional system of national cultural symbols and national image.Additionally,it is necessary to actively develop a narrative discourse and narrative system for strategic dissemination of these symbols,thereby enhancing the accuracy and effectiveness of strategic dissemination of national cultural symbols.

关键词

中国式现代化/国家文化符号/中国故事/战略传播/国际传播

Key words

Chinese modernization/national cultural symbols/Chinese story/strategic dissemination/international dissemination

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出版年

2025
上海市社会主义学院学报
上海市社会主义学院

上海市社会主义学院学报

影响因子:0.265
ISSN:1672-0911
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