The Official Account Empowers the Operation Logic and Mechanism Construction of Street and Town Governance:Take the Official Account of"Beautiful N Town"in Shanghai as an Example
The empowerment of street and town governance by the official account is not only an innovation in the governance model,but also a new trend in the development of grassroots social governance.The operation of the official account to empower the governance of towns is the organic unity of technical logic,structural logic and i-dentity logic.In recent years,as the first first-tier city in China to propose to comprehensively promote the digital transformation of cities,Shanghai has continued to explore innovative models for public accounts to empower the governance of streets and towns.The"Beautiful N Town"official account is a typical representative of the WeChat public account of the town to empower grassroots governance.In accordance with the logical framework of"technol-ogy-structure-identity",the official account of"Beautiful N Town"guides the public's trust mode and behavior logic with information distribution and allocation,realizes systematic standardization,orderliness and cooperation with relationship coordination and two-way interaction,and builds a"governance community"with organizational mobilization and emotional construction.Based on this,from the dimensions of top-level design,content presenta-tion,two-way interaction,and professional construction,a multi-dimensional mechanism can be constructed with precise goals and directions,high quality efficiency and energy level,benign interaction between the public and the government,and effective connection between services and teams,so as to promote the effective realization of the official account to empower the governance of streets and towns.
Official Account EmpowermentTownship GovernanceGrassroots Social GovernanceInnova-tive Models
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